Growing Up With a Single Mother - 703 Words

People all grow up in different places, around different people, under different circumstance and, all of these cause different effects on their lives. People are who they are today because of the experiences that they faced. Until I was a teenager, it was always just my mom and I. I never met my â€Å"dad†, not even from day one. I never was able to get to know him, or see him, but I did have a mom. I faced the odds of becoming the stereotypical kid with a single parent that went down the wrong path, but I never did. Life caused me to have a single mother that has made me the strong person that I am today. Watching my mother live from pay check to pay check when I was young was difficult. It was always hard for my mom to keep up with other parents but, she still somehow managed to get me everything I wanted, and more. Even though I was too young to understand, I could feel the stress, and the struggles my mom faced every day. She was only 20 years old when I was born and, bec ause of that she had no choice but to grow up fast. At such a young age, I saw the effects of being a single parent, and the ways it changed my mom. She not only had to be a young mother but, she had to find a way to replace the void of a father, or a father figure in my life. My mom was strong, independent and courageous. Growing up watching her live her dreams under all the circumstances she faced, made me want to strive for a better life for myself. Seeing how hard is was to live and to have enoughShow MoreRelatedSingle Parent Homes Essay1298 Words   |  6 Pages Single Parent Homes A single parent is one who is living without a spouse and/or partner. This individual takes on all of the daily responsibilities that comes with raising a child(ren). Furthermore, consider the single parent the one who provides solely for the child as they are the ones with them most of the time throughout the stint of their entire life. Even when discussing the separation of parents and/or divorce, children live with one parent who is also known as the custodial parent. WhileRead MoreThe Impact Of Single Parenting On Children1494 Words   |  6 Pages This paper explains the impact of single parenting on children in the Unites States .Over the years the â€Å"normal family† form has changed due to the increase in the numbers of children born outside of marriages and the increase in divorce rates. Now many children live in households other than the two-parent household. Single-parenting is the lifestyle chosen by many parents, though the majority of single-parent household s are regulated by the mother. Research shows there are many different effectsRead MoreChildren Growing Up Into Single Family Homes1541 Words   |  7 PagesThrough many years, children growing up in single family homes has been discovered as problems. â€Å"At first glance, defending single mothers and their children. Raised by a strong and resourceful single mother, I turned out OK† (Wilcox). Being raised up with one parent seems to be stressful and impossible, but for decades its become possible to happen. In the society today, there are children growing up overcoming emotional stages and achieving their goals whether if they have both parents to showRead MoreHow Welfare Has Changed From The Colonial Period862 Words   |  4 Pagesof this social problem. I will discuss the essence of poverty as a social problem and how that has affected how welfare is distributed among single mothers. Some factors that contributed to this social problem are the economy and he increasing amount of people who lived in poverty. The government felt that it was necessary to be proactive about the growing issue of poverty. The government was also taking a look at how money was being spent and how that contributed to the nation’s debt. As a resultRead MoreTraditional Families Vs Single Parent Families1615 Words   |  7 Pagesfamilies versus single parent families. A traditional family household is a household with two parents, mother and father. A single parent family household is a one parent household a mother, or father. This household is usually occurs when a parent dies, parents divorce, or the parents was never married and separated after having a child together. The question at hand is would a child be more successful and mentally stable in life growing up in a traditional family household, or single parenting householdRead MoreThe Problem Of A Single Parent Environment1265 Words   |  6 Pagesliving in a single family dwelling. Here in America, black women lead all nationalities as being or living in the single parent environment. 72% of black kids today, are born to a single mother, which is unacceptable and out of control. Single mothers are not the only major problem in this epidemic of children growing up in fatherless homes. Another major problem is fathers who are abandoning their children and leaving all of the responsibilities on the mothers. They are not only giving up on theirRead MoreBeing A Single Parent Is An Issue That Has Greatly Increased Throughout The Years966 Words   |  4 PagesBeing a single parent is an issue that has greatly increased throughout the years. Although being a single parent used to be looked at as unusual, it has become a common situation for some kids. Financial instability and emotional strain are a few of the things that children with one parent live through every day. Do children need both parents? Does only having one parent cause behavioral issues? How important is a father’s role in the development of a young boy? Many people wonder if a child withRead MoreThe Single Parent Family Structural Environment And Economic Conditions Can Hinder The Developm ent And Growth Of A Child936 Words   |  4 Pagesthere is only one parent, commonly known as single-parent family. According to 2011 Canada Census Bureau information, the number of children living in single-parent households have gone up since 2001 and almost more than three quarters of these children aged 14 and under are living with single parent family headed by woman (Statistics Canada, 2011). Many times there is the absence of the father in these single-parent homes. Children living in such single parent homes have been negatively affectedRead MoreExceptional Hardships, Challenges, Or Opportunities Make1049 Words   |  5 Pagesto grow up in a home where one of the parents is absent. In most cases, it is usually the father that is not present, particularly in African American homes. â€Å"In the United States today, 16,334,000 children under age 18 live in single mother homes,† (Fluty 4). Single parent homes affect children psychology producing negative effects on the child’s esteem, behavior, as well as education. Fatherless homes also take a greater toile particularly on boys, rather than girls. Growing up in a single parentRead MoreChris Polito. Paola Brown. Eng102. 25 March 2008. Single1263 Words   |  6 PagesMarch 2008 Single Parent Struggle For many years, children growing up in a single parent family have been viewed as different. Being raised by only one parent seems impossible to many yet over the decades it has become more prevalent. In today’s society many children have grown up to become emotionally stable and successful whether they had one or two parents to show them the rocky path that life bestows upon all human beings. The problem lies in the difference of children raised by single parents

How Do Philosophers Think About Beauty

â€Å"Beauty itself is but the sensible image of the infinite,† said the U.S. historian George Bancroft (1800–1891). The nature of beauty is one of the most fascinating riddles of philosophy. Is beauty universal? How do we know it? How can we predispose ourselves to embrace it? Nearly every major philosopher has engaged with these questions and their cognates, including the great figures of ancient Greek philosophy such as Plato and Aristotle. The Aesthetic Attitude An  aesthetic attitude  is a state of contemplating a subject with no other purpose than appreciating it. For most authors, thus, the aesthetic attitude is purposeless: we have no reason to engage in it other than finding aesthetic enjoyment. Aesthetic appreciation can be carried on by means of the senses: looking at a sculpture, trees in bloom, or Manhattan’s skyline; listening to Puccini’s La bohà ¨me; tasting a mushroom risotto; feeling cool water in a hot day; and so on. However, senses may not be necessary in order to obtain an aesthetic attitude. We can rejoice, for instance, in imagining a beautiful house that never existed or in discovering or grasping the details of a complex theorem in algebra. In principle, thus, the aesthetic attitude can relate to any subject via any possible mode of experience—senses, imagination, intellect, or any combination of these. Is There a Universal Definition of Beauty? The question arises of whether beauty is universal. Suppose you agree that Michelangelo’s David and a Van Gogh self-portrait are beautiful: do such beauties have something in common? Is there a single shared  quality, beauty, that we experience in both of them? And is this beauty the very same that one experiences when gazing at the Grand Canyon from its edge or listening to Beethoven’s ninth symphony? If beauty is universal, as for example, Plato maintained, it is reasonable to hold that we do not know it through the senses. Indeed, the subjects in question are quite different and are also known in different ways (gaze, hearing, observation). If there is something in common among those subjects, it cannot be what is known through the senses. But, is there really something common to all experiences of beauty? Compare the beauty of an oil painting  with that of picking flowers in a Montana field over the summer or surfing a gigantic wave in Hawaii. It seems that these cases have no single common element: not even the feelings or the basic ideas involved seem to match. Similarly, people around the world find different music, visual art, performance, and physical attributes to be beautiful.  It’s on the basis of those considerations that many believe that beauty is a label we attach to different sorts of experiences based on a combination of cultural and personal preferences. Beauty and Pleasure Does beauty necessarily go along with pleasure? Do humans praise beauty because it gives  pleasure? s a life dedicated to the quest for beauty one worth living? These are some fundamental questions in philosophy, at the intersection between ethics and aesthetics. If on the one hand beauty seems linked to aesthetic pleasure, seeking the former as a means to achieve the latter can lead to egoistic hedonism (self-centered pleasure-seeking for its own sake), the typical symbol of decadence. But beauty can also be regarded as a value, one of the dearest to humans. In Roman Polanski’s movie The Pianist, for instance, the protagonist escapes the desolation of WWII by playing a ballade by Chopin. And fine works of art are curated, preserved, and presented as valuable in themselves. There is no question that human beings value, engage with, and desire beauty -- simply because it is beautiful. Sources and Further Information Eco, Umberto, and Alastair McEwen (eds.). History of Beauty. New York: Random House, 2010.  Graham, Gordon. Philosophy of the Arts: An Introduction to Aesthetics. 3rd ed. London: Taylor and Francis, 2005.  Santayana, George. The Sense of Beauty. New York: Routledge, 2002.

Youth Aging Out of Foster Care - 3583 Words

Project Plan Youth Aging out of Foster Care Project MGT573 Jun 18, 2006 Project Plan An estimated 9.2 million to 15.8 million children are considered at-risk in this country encompassing all ages from 13 to 19 years old. These youth are at-risk because they are at a crossroad: one leads to successful transition to adulthood, the other to dependency and negative long-term consequences. Youth typically considered or identified as at-risk are more likely to become pregnant, use drugs and/or alcohol, drop out of school, be unemployed, engage in violence and face an increased likelihood of a host of mental health problems, which in turn places them at high risk for entering the juvenile and criminal justice system. Many of these youth†¦show more content†¦In the United States, there is a continuing debate about how success should be measured. Many parameters can be used to evaluate program effectiveness. Since this program is based on how and if the youth applies the skills that were taught, if the youth enters post-secondary education and whether the youth is gainfully employed these parameters are very concrete. This will be measured by 90 day, 180 day and 365 day follow-up. Follow-up will consist of office visits, home visits, mailings and phone calls. An old adage-plan the work and work the plan, in essence this is the key to successful project management. Project Managers (PM) must first plan out the project and then monitor and control the execution of the program work. There is a tendency for projects to short change the planning process. This is a common mistake. The time spent properly planning will result in reduced cost and duration, and increased quality over the life of the project. Using tried and true best practices for a PM will provide assurance that the program /project will be beneficial and successful. For this program, Program Definition is a key. Program definition will be the primary deliverable for the planning process and describe all aspects of the program. This will include program overview, objective, scope and assumptions and risks. Ensuring that the appropriate stakeholders are at the table and that everyone is adequately informedShow MoreRelatedEssay about Youth in Foster Care Populations At Risk1040 Words   |  5 Pageschosen was the youth aging-out of foster care. By calling it age-out I’m referring to it as occurring both before and after leaving foster care. Nationally, there are 20,000 youth in foster care who are at the aging out of foster care. Generally, these children has been abused or neglected. There are those who feel as if foster care can have some type of impact on this particular lifestyle for these youth adults aging out of this care. Some feel that there may be some foster care homes that mayRead MoreAging Out of Foster Care Essay1272 Words à ‚  |  6 Pagescoming of age. For the hundreds of thousands of children living in foster care in the United States, this new found freedom brings anxiety and fear. Where will they live after turning 18? How will they get the medications they may need? How will they find a job with little to no experience? How will they put themselves through school? Aging out of foster care is a serious issue among America’s youth. Every year, 20,000 children will age out with nowhere to go, being expected to be able to survive on theirRead MoreAging Out of the Foster Care System1281 Words   |  5 PagesS. Department of Health and Human Services, every year close to 25,000 youth age out of the foster care system and are faced with cold hard realities of adulthood. This does not include the youth who leave the system, which is estimated to be another 30,000. Most adolescents anticipate their eighteenth birthday, as it brings on a new found sense of independence and most importantly a time of celebration. However when foster children reach eighteen, they begin facing the challenges of transitioningRead MoreChild Maltreatment And The Child Welfare System Essay1558 Words   |  7 PagesAbstract Foster care is defined as an out of home placement outside of the biological family. Individuals are placed in foster care due to some form of child maltreatment, rather it be sexual abuse, neglect, and/or physical abuse. Adolescents who age out of the foster care system are between the ages of eighteen and twenty-one years old who are still in the child welfare system and have not been adopted. Aging out of the foster care systems means that adolescents currently in the child welfareRead MoreFoster Care Act Essay812 Words   |  4 PagesHealth Insurance for Former Foster Youth Act (S.1797). This federal level proposed law is intended to secure access to health care for youth who have aged out of foster care and did not have health coverage. The law requires the state to ensure insurance continuity for foster youth who move to one of the 37 states that do not now permit Medicaid benefits to travel to that state and remove the eligibility restriction tied to residency in Medicaid co verage to youth who age out in another state. BeforeRead MoreThe California Youth Transitions To Adulthood Study1089 Words   |  5 Pagesthe aging out population or to identify predictors that were associated with outcomes of interest. Through interviews with foster care youth ages 17 through 21, the Midwest Study found perceived unmet needs for independent living services that were compounded by mental health issues and availability of social supports (Courtney, Terao, Bost, 2004; Katz Courtney, 2015). The California Youth Transitions to Adulthood Study included a series of longitudinal surveys and interviews with youth and showedRead MoreChildren Aging Out Of The Foster Care System1615 Words   |  7 Pagesand left to survive in foster care for an undefined period of time. Think about lingering within the system for years and suddenly loosing any kind of aid at the age of eighteen. This is a reality for thousands of children in America’s foster care system. There are kids that are searching for a home and family -- and many of them never get one. These youths are all hoping and wishing for a permanent place to go back to. The number of children aging out of the foster care system annually is a seriousRead MoreEffects Of Being A Foster Child1155 Words   |  5 PagesEffects of Being a Foster Child 1 Effects of Being a Foster Child Ashleigh Martinez Arapahoe Community College â€Æ' Effects of Being a Foster Child 2 Abstract Foster care is designed to be a temporary living situation until a permanent home is available. Although there are positives of foster care, there can be negatives as well. It is important to be cognizant of both in order to prevent the potential harmful outcomes of foster care, and to make it a more beneficial experienceRead MoreA Link Between Foster Care Placement During Childhood And Adult Delinquency1348 Words   |  6 Pagesconducted in Sweden has shown a link between foster care placement during childhood and adult criminality. Two groups were identified, a control group and a treatment group. The control group consisted of individuals that were the same age and gender of the treatment group. The results showed that foster care predicts higher adult criminality for males first placed during adolescence (ages 13–18). No significant association for boys who were placed in foster care before age 13 and no significant associationRead MoreChildren Of Foster Care Programs216 8 Words   |  9 Pagesabout turning 18, instead it is dreaded. For the hundreds of thousands of children living in foster care in the United States, this new found freedom brings anxiety and fear. Teenagers who turn 18 and have been living in foster care are now released and expected to live on their own and are no longer cared for by the government, this is known as aging out of foster care. Most people are aware of foster care programs but most are not aware of the difficulties and challenges that these teens face when

Loyalty And Its Role In Customer Relationship Management

Question: Describe about the Loyalty And Its Role In Customer Relationship Management? Answer: Introduction The concept of Cusatomer Relationship Management is the one focusing on management of interactions taking place between the customers and the company, prospects of sale and clients. There are a number of factors involved along with technology for organizing, automating and synchronizing processes of the business. The objectives of this system is focused on enhancing satisfaction of customers, amount of income and the rate of profitability (Javalg and Moberg 2007). For attaining successful management of relationships with the customers, a number of organizations have been using several tools, procedures and technologies for supporting the relationship of organizations with customers for the enhancement of sales. There can be no dismissal in the significance for satisfaction of customers, while customers being happy can be related to free advertising for the organizations (Renner 2001). It is important for putting the customers at the central point for the success of business organization in accordance with their strategies, processes and events. As a matter of fact, it is more profitable and easier for initiating sale to the current customers in comparison with the new customers. Satisfaction of customers is strongly related to the effectiveness of managing relationship with the customers, and this has a close relationship with loyalty of the customers. This is due to the fact that an extremely satisfied customer in general ends up staying loyal for a longer duration of time (Peppard 2000). The choice of customers is mainly based on the perceptions regarding satisfaction and value of the services and products being received by them. Hence, it can be stated that satisfied customers create loyal customers that plays a significant role in the management of relationship with customers. This essay will be indicating that loyalty of customers plays a significant role in the management of relationship with the customers. Customer Relationship Management Management of relationship with customers is a process combining technology, processes, and people that seeks on understanding the customers of organization. It is referred to as an integrated approach for the management of relationships by creating a focus on retention of customers and development of relationship (Francis 2007). There has been evolution in the management of relationship with the customers from an advancement in information technology along with changes in the organization with respect to processes centralized to customers. Organization who are successful in the implementation of CRM will result in reaping a number of rewards in loyalty of customer and profitability in the long run. Whether or not business organizations can result in making their present customers highly loyal, is highly dependent on if they can be successful in the management of relationships with their customers (Peppard 2000). As there has been an increase in the consciousness of customers, organi zations end up paying a large amount of cost if any faults and errors take place in relationships with the customers. It has been identified by the organizations since a long duration of time that customers should be listened to for having the ability of sustaining their existence within the market. This had been the situation in the years of 1990s. However, by the years of 2000s, with an increase in the utilization and impact of the internet along with these types of platforms as groups for discussion, customers are known to be having the opportunity of being more effective and powerful against the business organizations. Thus, the organizations started to notice success would knock their doors of there was adoption of marketing based on customers. Followed by the phase of development in the understanding of customers, traditional concepts of marketing ended up retaining their validity to a specific limit, but majority of the concepts on marketing had been questioned (Peppard 2000). The concepts that are had been re- questioned are: 1) Loyal customers or new customers? 2) Share of wallet or share in the market? 3) Customer number, order number, card number or customer number? 4) The population of actual customers or the amount of total bills? 5) Behaviour or questionnaire? 6) Reducing the rate of abundancy or customers from the rival organization? And 7) Profitability out of customers or probability out of products? By the end of this essay, there can be clarity achieved in answering and understanding these questions. There are certain reasons due to which the management of relationships with the customers have emerged (Renner 2001). One of these reasons is that there has been an increase in the cost of mass marketing. In addition to this, it is important to note that share of customers has been gaining huge importance and not the share of market. Further ahead, it is important to note that the concepts related to customer loyalty and customer satisfaction is being given more importance these days. However, there is no denial in the fact that the value of customers has been gaining huge importance across all organizations and industries across the globe. Further ahead, there has been an increase in the intensity of developments and competition in technologies of communication (Francis 2007). There is acceptance that management of relationship with the customers is a philosophy of management that can be used as a strategy of marketing in a number of organizations all across the globe, while a number of concepts and definitions have been established out of it. It has been identified by Anton that management of relationship with customers can be considered as a strategy of business focusing on the creation of information technologies with the enterprise that assists the system of management in listening to the base of customer, be based on customer and offering perfect services and products for the customer. It can also be stated that it aims on making the entire staff in the organization having the ability of conducting work of teams based on customers (Javalg and Moberg 2007). Finally, it can be stated that management of relationship with the customers is referred to as the approach making it compulsory for forming relationships with the customers on long term basis with the main aim to increase the productivity and profitability of the organization, and for making the utilization of technology in order to fulfil this particular purpose. Loyal Customers Brand equity is referred to as the perception of value or simply the value carried by a name of brand. Brand equity consists of a number of different combination of assets that are related to the symbol and name of brand. The assets of brand equity include awareness of brand name, loyalty towards brand, quality being perceived, associations of brand, and other brand assets related to proprietary (Peppard 2000). Each asset of brand equity contributes in creating value in a number of different ways and contributes in creating value for both, the customers as well as the organization. It has been identified that the core element for the establishment of brand equity is known to be brand loyalty, and the assets related to equity of brand will result in impacting loyalty towards the brand. It has been discovered that suppliers forming closer relationships at work with their base of customers hold the tendency of having better base of customer (Renner 2001). These close relationships contribute in increasing the loyalty of customers towards the suppliers. In addition to this, often these customers provide the suppliers with higher share in the organization of business. Establishing the loyalty of customers by marketing of loyalty is a strategy of business and not simply a program of marketing. All of the business organization must seek on increasing and maximizing their share of the customers. Persuading loyalty amongst the customers is known to be continuous, and it can be considered more as a journey rather than the destination. It has been stated by Aaker (1996) that focusing on the segmentation of loyalty contributes in providing tactical and strategic insight that helps in the establishment of strong brands (Francis 2007). CRM in Banking Sector Organization are able to produce a number of benefits with respect to property, place, time and form that will be satisfying the demands of customers, and all of the credit goes to services and goods. Marketing and forming the services and goods that contribute in satisfying the demands of customers is considered as the base for benefits of production. If there is satisfaction amongst the customer or not dependent on the fact if there is comparison in what has been offered to him with respect to their own expectations (Reichheld 2006). It has been identified that the core element for the establishment of brand equity is known to be brand loyalty, and the assets related to equity of brand will result in impacting loyalty towards the brand (Francis 2007). It has been discovered that suppliers forming closer relationships at work with their base of customers hold the tendency of having better base of customer. The management of relationship with the customers is known to be grounded on the fact that establishment of relationship should be done with learning each and every single customer (Melissa 2008). With respect to this relationship of learning each and every customer, the organization must consider learning the needs and expectation of the customers in an easy manner and these expectations must be met at an accurate duration of time, also to acquire a benefit in terms of competition. Persuading loyalty amongst the customers is known to be continuous, and it can be considered more as a journey rather than the destination. It has been stated by Aaker (1996) that focusing on the segmentation of loyalty contributes in providing tactical and strategic insight that helps in the establishment of strong brands (Javalg and Moberg 2007). If the offer being made is more than what had been expected, the customer is known to be having high degree of satisfaction and hence, remains loyal to the organization. As a significant example, if the actual performance of a particular service or product within a bank is less than the expectation, it results in dissatisfaction, but if it is more than or equal to the level of expectation, there can be achievement of satisfaction amongst the customers. Since recent time, in the industries such as banking, where there is an involvement of extremely intensified competition, satisfaction of customer has been gaining a comparatively good deal of relevance. It can be considered easy for letting the other bank capture a customer who is displeased and dissatisfied (Melissa 2008). For raising the satisfaction of customer to the highest degree and retaining the base of customer, all that has to be done by banks in attaching the importance with the management of relationship with the customers. The benefits availed by the banks in managing their relationship with the customers are many. It helps to pick out the actual customers in the bank on a long term basis and to help them in making the relationships effective by increasing loyalty of the customer. It also helps to make the way in management of bank based on customer. In addition to this, it helps to bring in the base required for building relationship with humans by collecting and utili zing the information by the institutionalization of individual concepts on sale (Javalg and Moberg 2007). There is no denial in the fact that loyalty helps to reshape the campaigns of marketing and sale being conducted by the banks. All in all, it can be stated that loyalty of customers helps in establishing successful management of relationships with the customers that increases the overall productivity of the banks in the industry. Hence, it can simply be stated that in the situation of highly intensified competition, promotion of customer orientation in organizations is at the top most of the priority list (Armstrong 2006). Loyalty of current customer is considered as the key priority in the strategies of CRM. Loyalty contributes to present the path for availing success in the business. With respect to the achievement of loyalty of important customers, but also staying competitive within the market, organizations are known to be adapting a new strategy that is the orientation of customers. This is being given huge importance as it is considered better in comparison with the traditional strategy for the orientation of production (Francis 2007). Relationship between Customer Relationship Management and Customer Loyalty The management of relationship with the customers is known to be grounded on the fact that establishment of relationship should be done with learning each and every single customer. With respect to this relationship of learning each and every customer, the organization must consider learning the needs and expectation of the customers in an easy manner and these expectations must be met at an accurate duration of time, also to acquire a benefit in terms of competition (Reichheld 2006). In the relationship of learning, the customers will be telling the organization his or her expectations and needs, along with the fact that the organization must have the ability of meeting these expectations and needs by the services and products. The organization may be making an offer to the customer a similar type of interaction and consumption with the rivals. Since the organization will be having better knowledge about the customer by the relationship of learning that has been developed. This helps in differentiating the organization from the rivals. The organizations should be having much information regarding the customers, making up the databases of customer and upgrading them within the duration of time forming the base for management of relationship with the customers (Holloway 2002). Learning the demands as well as complaints of the customers by coming in contact with the base of customers and production of solutions different to the base of customer can be considered as other steps in managing the relationship of customers. Relationships with customers that are directed in an accurate manner leads towards satisfaction of customers and loyalty of customers. Satisfaction of customers is strongly related to the effectiveness of managing relationship with the customers, and this has a close relationship with loyalty of the customers. This is due to the fact that an extremely satisfied customer in general ends up staying loyal for a longer duration of time (Javalg and Moberg 2007). The choice of customers is mainly based on the perceptions regarding satisfaction and value of the services and products being received by them. Hence, it can be stated that satisfied customers create loyal customers that plays a significant role in the management of relationship with cust omers. (Fig: Relationship between Customer Relationship Management and Customer Loyalty) (Source: Reichheld 2006) Hence, it can simply be stated that in the situation of highly intensified competition, promotion of customer orientation in organizations is at the top most of the priority list. Loyalty of current customer is considered as the key priority in the strategies of CRM. Loyalty contributes to present the path for availing success in the business. With respect to the achievement of loyalty of important customers, but also staying competitive within the market, organizations are known to be adapting a new strategy that is the orientation of customers. This is being given huge importance as it is considered better in comparison with the traditional strategy for the orientation of production (Kathleen 2000). Programs of Customer Loyalty The adaptation of programs for customer loyalty amongst organization has increased with the passage of time, and the customers are known to be the main focus of attention in the present time. Programs of customers loyalty are known to be offering a number of relationship and financial rewards to the base of customer with the man aim to making the customers loyal towards the brand. Programs of loyalty have been established for rewarding the customers who are loyal by a scheme of reward (Melissa 2008). The goal maintained by the programs of loyalty are focused on establishing a higher degree of retention of customer by the provision of value and satisfaction to particular customer. These particular programs also contribute in increasing loyalty of customers towards the brand by creation of profits and switching costs by avoiding the competition on price. The value perception of customers is known to be an important condition for the development of loyalty amongst the customers towards the brand by these programs of loyalty (Peppard 2000). The perceiving of program of loyalty has to be done as being valuable and important for the base of customers, along with having convenience and generating in value of cash for having the ability of enticing the customers within the program in a significant manner. Organization are able to produce a number of benefits with respect to property, place, time and form that will be satisfying the demands of customers, and all of the credit goes to services and goods. Marketing and forming the services and goods that contribute in satisfying the demands of customers is considered as the base for benefits of production (Reichheld 2006). If there is satisfaction amongst the customer or not dependent on the fact if there is comparison in what has been offered to him with respect to their own expectations. Conclusion Hence, as a simple point it can be stated that the base of customers with high loyalty can contribute in generating an extremely predictable stream of profits and sales. The effect of customer loyalty on the costs of marketing are often known to be substantial as it involves less amount of cost for retaining the customer in comparison with the cost involved in the attraction of new ones (Renner 2001). A number of organizations end up making the mistake to seek growth through enticing the base of new customers towards the brand and to neglect the ones that already exist. It has been discovered that suppliers forming closer relationships at work with their base of customers hold the tendency of having better base of customer (Peppard 2000). These close relationships contribute in increasing the loyalty of customers towards the suppliers. In addition to this, often these customers provide the suppliers with higher share in the organization of business. Establishing the loyalty of customers by marketing of loyalty is a strategy of business and not simply a program of marketing. Loyalty of current customer is considered as the key priority in the strategies of CRM (Winer 2002). Loyalty contributes to present the path for availing success in the business. Management of relationship with customers is a process combining technology, processes, and people that seeks on understanding the cu stomers of organization. It is referred to as an integrated approach for the management of relationships by creating a focus on retention of customers and development of relationship. References: Armstrong, G. 2006. Principles Of Marketing, 11 th Edition. Prentice Hall. New Jersey. Francis, M. 2007. Customer Relationship Management, Elsevier Ltd. Amsterdam. Holloway, A. 2002. Its All About Relationships, Database: Business Source Premier, Canadian Business, Vol. 75, Issue 20. Javalg, R.G. and Moberg C.R. 2007 Service Loyalty: Implications for Providers, The Journal of Services Marketing, Vol. 11, No:3. Kathleen, K. 2000. Customer Relationship Management: How To Meansure Success?, Database: MasterFLE Premier, Bank AccountingFinance (Euro Money Publications PLL), Vol. 13, Issue 4. Melissa, K. 2008. Assesing The Relationship Between Loyalty Program Attributes, Store Satisfaction and Store Loyalty. Journal of Retailing and Consumer Services. 15, 364-374. Peppard, J. 2000. Customer relationship management (CRM) in financial services, European Management Journal, Vol. 18 No. 3, pp. 312-27. Reichheld, F.F. 2006. The Loyalty Effect, Harvard Business School Press, Boston, MA. Reichheld, F.F. 2006. Learning from customer defections, Harvard Business Review, March-April, pp. 56-69. Renner, D. 2001. Customer relationship management: a new weapon in your competitive arsenal, Siebel Magazine, Vol. 1 No. 2. Winer, RS. 2002. Dynamic Customer Relationship Management: Incorporating Future Considerations into The Service Retention Decision, Journal of Marketing, Vol. 66.